What If…Google Didn’t Exist?
More Search Engines (Probably)
Remember back in the old days when there were a whole bunch of different search engines slugging it out for dominance?
Back then, Alta Vista, AskJeeves, Yahoo!, AOL and host of other players all had a legitimate shot at grabbing a big chunk of the search market. All that started fading away as the Google juggernaut began consuming the Web.
An Internet without Google might have dozens of search engines still duking it out; each grabbing a different corner of the market, but we’ll never know.
Google is such a colossus that even its closest competitors only get slivers of a very large pie.