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1) Duplicate Content

Duplicate content can mean a variety of things, from a repurposed press release to e-commerce content scraped from Amazon. While some experts have said that a few duplicate pages here and there won’t hurt you, everyone is in agreement that getting rid of duplicate content is the best thing you can do for your search results. If you’ve got more than a few pages of duplicates, it’s time to get rid of them by creating a 301 redirect to other pages on your site.

2) Content Quality

Yes, we all know that quality content is in the eye of the beholder. But if you’re using an outsourced writer to write articles for $2 per page, and not getting any likes, tweets, shares or comments about your content, it’s likely your content needs help. Admittedly, Google isn’t at a point where they can really judge the quality of your content. But they can judge it by looking closely at what others think. And if no one is responding to your content, it’s likely Google won’t either. Make sure you’re asking your readers to respond and that you’re engaging them when they do.

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