VISA’s Online Gambling Showdown
February 24, 2010 (CAP Newswire) – This week, the online gambling world has been dominated with headlines about Visa credit card processor’s decision to follow in MasterCard’s footsteps and start restricting Internet gambling.
And with good reason: Visa’s move could end up having a huge impact on the industry. Although alternate payment services like Paypal and other e-wallet solutions are on the increase as the online bettor’s payment of choice, the majority still favor credit cards. So, in a U.S. market already struggling with how to proceed in the face of widespread online gambling litigation, the elimination of two of the biggest payment portals is likely going to hurt, at least a little bit.
But the impact may not be that big. “This is of course just a temporary setback for those who continue offering egaming to Americans, as they offer a range of alternative payment options to credit cards, assuming the attack on recoding was anything more than an attempt to assure regulators by sending a warning shot across the bows of US-facing sites,” writes Jon Parker at the EGR Blog. Read it here.
Now is a good time for online gambling affiliate marketers to consider promoting alternate payment options, especially to U.S. players, to help ensure that gaming can continue.