One of the biggest challenges casino affiliates of all stripes face on a daily basis is generating content. The content beast is one that must be fed continuously and those who ignore it do so at their own peril.

Generating content is, of course, an expensive and time consuming prospect. That’s where user generated content (UGC) comes into play. UGC is the natural predecessor to online forums and comments sections, but it’s much more robust and easier to maintain.

One of the most basic forms of UGC is having your customers write reviews of your sites and services on social platforms like Facebook. This both allows them to make a personal connection to your brand and sends a message to new customers that you’re offering something worthwhile.

Of course you really don’t want your best customers shilling your sites without some form of compensation. Fortunately, this doesn’t have to be a budget buster. While virtual rewards such as badges work well for established communities, smaller rewards such as branded water bottles and t-shirts are also appropriate.

Social media is the heart of any effort to suss out UGC, so it behooves casino affiliates to build their social media platforms, especially Facebook and Instagram. In fact, social media interaction is how you’re going to find and develop your most loyal customers.

To help inspire UGC, you may have to run a campaign to let your users know that you’re looking for contributors and you’re willing to reward them. This could come in the form of banner ads or content, but could even be as simple as reaching out to your top users by e-mail.

The bottom line with UGC is that it’s an affordable technique for increasing both conversions and user engagement. Both are big wins for casino affiliates of any size.


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