The United States Open Championship, aka the US Open is one of professional golf’s premiere events and a potential gold mine for affiliate partners. That’s because golf audiences are full of whales, international fans and the US Open, in particular, can lead to some very thrilling playoff rounds.
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Golf Demographics
If you’re into whale hunting, golf the sport you want to follow. They’re middle-aged, have a high net worth and plenty of disposable income. That’s why every golf broadcast is loaded with ads for luxury watches and automobiles. There’s a reason why Tiger Woods was the spokesman for Tag Hauer watches and Buick, instead of Timex and Kia.
The average Golf Channel viewer, which is a pretty good indication of whose going to be watching the final round on Father’s Day, is a male in his 50’s making more than $75,000 a year.
Creating US Open Content
Remember that golf audiences are well-educated and fall into a narrow demographic valley. So don’t be afraid to go all out and create some content that’s more in-depth than your typical 200-word game preview.
The US Open course is in San Francisco this year, but the golfers hail from across the planet. Tailoring content to fit international audiences shouldn’t be a problem given the variety of players from every corner of the planet. UK and European audiences usually have several favorites in the field and this year is no exception.
Defending US Open champ Rory McIlroy represents Northern Ireland and is one of the crowd favorites. He’s only 23 and quickly emerging to fill the huge gap left by Tiger Woods’ departure from fan adoration.
Speaking of Woods; he’s no longer playing at his prime, but he’s still got a substantial following and brings plenty of action to worldwide sports books. Don’t assume that his low caliber play has impacted his ability to convert players.
Sports Book Promos
Bet365 – Sports at bet365 offers a number of cutting edge betting options for bettors including mobile and in-play betting. It’s one of the UK’s biggest betting shops and offers new players up to a $200 match on their initial deposit. For affiliates, they offer up a 30% revenue share and carry a good reputation in the industry.
Sports Interaction Sportsbook – Based in Canada, the SIA family of gaming sites, including Sports Interaction Sportsbook, has been serving sports wagering enthusiasts since 1997. They’re one of a relatively small number of sports sites based in North America. They offer players a 100% initial deposit bonus (up to $125). New affiliate partners can enjoy up to $250 in cash when they bring in five new players in their first 60 days.
Intertops – It’s a European based sportsbook and covers golf bets very well. Intertops offers CAP partners a 40% revenue share for the first three months and 20% after that. Players receive up to a $100 deposit bonus and can participate in a variety of promotions and contests every month.