One of the best ways of figuring out exactly what your customers are thinking is to actually ask them through a survey. Thanks to a plethora of free and easy-to-use survey tools, unleashing the hidden power of surveys is a whole lot simpler than it once was. Here are a few tips to help get you started.

While there are dozens of companies offering high quality survey tools, Survey Monkey has established itself as the leader in this sector and known to be pretty reliable and easy-to-use. Even though you may wind up finding another survey provider that better suits your specific needs, Survey Monkey’s free survey tool suite is a great place for beginners to start learning the ins and outs of this sector of the content creation world. (Content marketing guru Neil Patel offers a great tutorial on creating surveys with Survey Monkey on his Quicksprout blog.)

But before you get too far in creating your survey, you’ll definitely want to set some goals that outline exactly what sort of information you’re looking to find. Are you wanting to find out where your customers hear about your services? Do you want to know what products and services they’d like to receive from you, but aren’t currently receiving? Whatever the end goal is, it’s important that you stick to that topic. Trying to do too much with one survey will muddle your results.

It’s also very important to provide some sort of incentive to your end-users to actually take the survey. This is where investing in small giveaways is well worth your money. On the virtual side, coupons or free rolls are a great way to get players to spend a few minutes taking one of your surveys.

At the end of the day, surveys provide a great and affordable way for casino affiliates to get inside their customers’ heads.

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