Miami, FL (Marketwire) September 23, 2009 – You don’t have to wait outside of Buckingham Palace to spot royalty in London. UltimateBet’s Phil Hellmuth, arguably one of the kings of the poker world, will make his grand entrance to this year’s World Series of Poker Europe on Saturday, September 26th, 2009 at The Casino of the Empire, located at 5-6 Leicester Square.

While it’s not yet clear exactly what Phil Hellmuth will do, if this summer’s WSOP entrance in Vegas is any indication, his London entrance will be one of the biggest highlights of the tournament.

Dressed as Julius Caesar, Hellmuth made his way to the Rio in Las Vegas for the WSOP protected by Roman guards and surrounded by muses throwing rose petals, all of who were outfitted only in body paint. The over-the-top entrance was in keeping with UltimateBet’s 2009 WSOP theme. Celebrating its 10th anniversary dealing cards online, the online poker site invited poker players to join its empire in Vegas and compete for a $10 million Main Event bonus.

Phil Hellmuth doesn’t reserve his grand entrances exclusively for Las Vegas. In 2008, UltimateBet held a Phil Hellmuth lookalike contest and invited London locals to show up to the WSOPE dressed as the 11-time WSOP bracelet winner.

In 2007, Phil Hellmuth grabbed the European media spotlight once again as he toured London’s most famous sights aboard a Hellmuth-branded double-decker bus, accompanied by 12 models.

Poker fans in the UK are invited to join Phil Hellmuth for his grand entrance at 12:30pm on Saturday, September 26th, 2009 at 5-6 Leicester Square. Those who are unable to attend can read about Hellmuth’s entrance on UltimateBet’s blog, which can be found at UltimateBet.com.

About UltimateBet
Designed with the assistance of the best poker players in the world – Phil Hellmuth and Annie Duke – UltimateBet provides the best poker games available on the net through the CEREUS poker network. Players can download the free poker software, play in free ring games and tournaments and get tips from the pros to learn the sport or to enhance their playing strategy.

Click here for details on UltimateBet's poker affiliate program. For further media information, please contact Kathryn Farrell at kathryn@tbtagency.com; cell: +506 8389 0043.


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