Transitioning Out of SEO
Whether it comes in the form of promoted Facebook posts or sponsored Tweets, social media advertising is a good deal for SEO refugees. That’s because social networks keep incredibly detailed demographic profiles of their users.
While these profiles aren’t a big hit with online privacy advocates, they’re solid gold for web publishers. After all, social advertising allows advertisers to target incredibly narrow demographic groups at a relatively low cost.
Are you looking to target male, college-educated, South African poker players? Social networks can put you in front of them without breaking a sweat.
The big challenge with social advertising is navigating some pretty complex advertising platforms. This is one of those times when you might want to consider getting some outside help.