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Denise Coates

Denise Coates: Founder, Bet365

Despite her standing as one of the titans of UK sportsbetting, Denise Coates keeps a very low profile. But no matter how much she keeps her face out of the spotlight, as the founder of Bet365, her footprint on the iGaming world is unmistakable. Coates was born into privilege, but has had no qualms about putting in hard work and making her own way. In fact, her first position in the gaming industry was that of cashier in a betting parlour owned by her father. With a little luck and a huge amount of dedication and sweat, she turned an investment in a small chain of betting shops into a multimillion dollar fortune.

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