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Sharp punters have long known that shopping for odds is an essential ingredient in building a long-term winning record. Betbrain.com takes that concept and runs with it in some pretty innovative ways that make the site a big hit with football punters.

For starters, BetBrain’s odds comparison tables are incredibly easy to navigate and are updated at insanely fast speeds. That kind of up to the minute information is exactly what football fans need to help them feel like they’ve got an edge on the competition.

In terms of content marketing, BetBrain’s MyCoupon feature stands out as a great tool for getting end-users to return to the site, even if they’re going elsewhere for more research. MyCoupon allows punters to save lists of matches and combinations that are particularly intriguing for later use.

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