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Paddy Power In-Play

Sports betting is the untamed frontier of the social gaming market and Paddy Power’s In-Play is doing its best to bring punters into the fold.

In-Play offers UK Facebook users a chance to wager on their favorite sports in the social environment via a name brand bookmaker they already know and trust.

Beside sports betting, In-Play delivers a full suite of casino games in a real-money format for those who are over 18 and a traditional social play money format for players as young as 13(!).

Paddy Power is well known in the business for its irreverent and off-the-wall promotions, which makes the company a perfect fit for social casino space.

Sign up as a Paddy Power affiliate partner via the CAP Network.

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