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Conversion Optimization

Conversion optimization (A/B testing) isn’t exactly new so much as the way that affiliates are utilizing it to enhance site visits and conversions. Cutting edge webmasters are moving moved far beyond simply serving up an A page and a B page to see which one brings the most conversions.

These innovators are serving up different pages to different audience segments. One common method is serving up a special page welcoming returning customers. This type of A/B testing shows customers that your site is a dynamic, innovative place where their business is valued.

Want to learn more about conversion optimization? Check out A/B Testing Techniques for SEO.

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