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Experienced iGaming affiliate partners know that you’re only as good as your last conversion. That’s because the Internet is constantly changing environment. The techniques that drew hundreds of visitors to your sites last year at this time might cause your page rankings to sink like a stone this year.

That’s why it’s so important for anyone in this industry to keep track of the latest trends and innovations that keep those conversion rates where you want them be. When you’re innovating, you’re staying a step ahead of the pack. Here’s some of the top innovations we’ve seen in 2012, so far.

Social Media Optimization

Social media optimization is the art of creating sharable content that goes viral on social networks like Facebook, Pinterest and Twitter. In the pre-Panda and Penguin world, shares, likes and re-Tweets were nice, but they weren’t essential, but that’s not the case anymore.

Google is placing more and more emphasis on organic links and social shares are about as organic as it gets. For affiliates, this means spending some time building up their Facebook friend list and plenty of interaction on Twitter. Cutting edge affiliates also know that better graphics and content are an essential element of creating sharable content.

If you’re looking for a little help in this direction, check out Social Media Optimization: 16 Rules Revisited.


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