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Top Pair Home Game Podcast – There’s no question that the online poker world is one of the most competitive affiliate marketing environments on the entire web.

Any affiliate who is hoping to survive, let alone thrive, in this cutthroat business needs to establish their own niche and really start hammering it home.

For Top Pair, that niche is the home game and they’ve done an excellent job at serving that under served corner of the market. After all, it’s not a huge leap to think that anyone who is hosting a regular home game is probably going to be playing online as well.

Kudos to Top Pair for presenting a case study in niche marketing that all of us could take a lesson from.

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