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Behind the Bets with Chad Millman – While there’s almost no way that most casino affiliate could match the marketing might of ESPN, there’s still something that can be learned from their podcasts.

For starters, Behind the Bets is a serious promotional tool for ESPN Magazine (where Millman works as Edit-in-Chief) and a very nice brand building tool.

Because ESPN’s print coverage of day-to-day sports betting news is limited at best, Millman’s podcast also acts a value-add for its readers who are inclined to wager.

Casino affiliates should also take note that Behind the Bets is sponsored by Draft Kings, the week long fantasy football site. While not every affiliate can leverage a podcast sponsorship, it never hurts to ask.

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