MONTREAL, QC. May 8, 2008 – The leading online bingo operator tombola (www.tombola.co.uk) has launched its exciting new Bingo Roulette! game. Through their affiliate programme powered by the Income Access affiliate marketing software (http://www.incomeaccess.com/software-overview.asp), tombola.co.uk offers affiliates the opportunity to promote a range of different and innovative bingo-based games. Players are also offered access to some 39 friendly chat rooms. Affiliates within the tombola affiliate network can take advantage of the excitement surrounding Bingo Roulette! by choosing from one of two lucrative commission structures.

Bingo Roulette! has been a huge hit with over £125,000 in jackpot prizes paid out in the first two weeks. This lead tombola to open a fourth player room to cope with growing demand.  The game works by buying a set of eight chips which are placed on a roulette table.  Each time a number is called that matches a number on the table where your chip sits its removed from the table.  First to clear their chips from the table wins.  The exclusive Bingo Roulette! complements tombola’s suite of established games, such as: bingo 90, bingo 80, bingo 75 and bingo Lite, along with Cinco, Hamster Race, bandit!, Battleships and Roller-Coaster.

Affiliates of tombola can choose from a variety of a revenue share or CPA commission structures. Responding to affiliate feedback, tombola recently revised its commission structure, allowing affiliates to earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1500 of net gaming revenue; 45% for £1501-£3000 of net gaming revenue; and 50% for £3001+ of net gaming revenue. The CPA structure is £25 per player, for the first 25 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players.

“The remarkable amount of player interest surrounding the new Bingo Roulette! game at tombola represents a lucrative opportunity for affiliates,” said Nicky Senyard, CEO of Income Access. “Such player promotions often help affiliate increase their conversion. With the highly lucrative tombola commission structures, and the advanced set of tracking reports offered by the Income Access affiliate software, this an exceptional opportunity for bingo affiliates to increase their earning potential.”

In addition to the range of exclusive games and promotions, tombola.co.uk also has a range of new Bingo Roulette! banners, messages and other creatives for affiliates to utilise. One can find out more about the affiliate programme by visiting http://www.tombola.co.uk/bingo-affiliate-program.asp or simply email tombola at affiliates@tombola.co.uk.

“Bingo Roulette has been a huge hit, we’ve paid out over £125,000 in jackpot prizes in the first two weeks which has created a huge buzz among players.  We’ve spent a long time developing this game to get it just right so it’s great to see how much our players love it!” said Dawn Clayton, Marketing Manager at tombola.co.uk.

The entire tombola affiliate programme is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand. More information about the Income Access software can be found at http://incomeaccess.com/software-overview.asp.

About tombola
tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60s. Tombola began offering players free to play, instant win games at www.tombola.co.uk in 2000.  From January 2006, tombola was responsible for the design, management and development of one of the UK’s biggest bingo sites – Sun Bingo. Tombola was relaunched as an online bingo gaming site in April 2008 and is now the biggest online bingo site with more paid for players than any other site (source: bingoport).

About Income Access
Since 2002, Income Access has helped both operators and affiliates succeed in the igaming space by leveraging affiliate marketing. Working closely with its partners to provide them with affiliate marketing solutions, tailored to their unique needs, Income Access offers a blend of four services:  (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Sportingbet, tombola, Ladbrokes, and Centrebet.

CONTACT INFORMATION
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com

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