Tips for Converting Mobile Casino Players on Tablets
How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don’t know the answer to this question, you may be alienating some of your most promising conversions without even realizing it.
For example, do you know what time of day tablet usage reaches its peak? Or how tablet users differ from smart phone users? There many different kinds of mobile users and the more you can specifically target each one, the better off you’ll be.
We recently sat down with Cindy Greco, an affiliate manager at Gwages to find out the best ways to land those tablet using mobile casino players. Here are a few of her top insights.
Don’t Abandon Your Brand
A strong brand is one of the most valuable assets any igaming affiliate or operator has, so there’s no need to start from scratch when you’re marketing to tablet-based players.
“There’s no need to re-invent the wheel here,” Greco said, “A good tablet-focused marketing strategy emphasizes your strong points and showcases them to tablet-based players.”
While tablet-specific promotions and bonus offers are definitely a good idea, they should incorporate your overall look-and-feel with only slight modifications to indicate that this is your mobile side.
Testing, Testing, Testing
There’s a lot more to the tablet world than iPads, especially for casino affiliates who are chasing players outside of North America. For that reason, all of your tablet-focused marketing materials and, of course, your mobile site should be tested on a a variety of devices before you ever think about going live with it.
Even if you’re really only chasing after those high-value iPad users, you still need to insure that your mobile runs as smooth as spreadable margarine on as many different versions of the device as possible. Having a mobile site that runs on as many iPads as possible definitely increases your chances at grabbing depositing players.
Coordinate Marketing with Peak Usage
One of the biggest differences between smart phone usage and tablet usage is the time of day, and the places, that players use them.
“Peak tablet usage roughly coincides with prime time television hours,” Greco says. “That’s when players are sitting on the couch, browsing the web, and playing games, on their tablet while watching TV.”
For savvy tablet marketers, this means that sending out promotions early in the evening is a great to get in front of players who are looking for a little action at the end of the day.
A report from Flurry Analytics backs up this assumption with a whopper of a statistic about tablet players. Their report suggests that smart phone users only spend about 35% of the mobile time on games while tablet players spend more like 64% of their mobile time on games.
“The tablet demographic also skews a bit older than the smart phone demographic and is a perfect fit for our Bingo Knights product,” Greco said. “Bingo players, and tablet users, are frequently multi-tasking so presenting them with clear, easy-to-follow marketing materials is absolutely critical.”
In short, tablet players are definitely worth the effort.
App it Up?
One of the biggest differences between tablet and smart phone players is that tablet players have a slight preference for playing on the mobile web rather than on a standalone app.
“Providing tablet players with the option to play via a mobile-optimized site or an app is the ideal situation,” Greco says. “That helps keep your products open to as wide a range of players as possible.”
Mobile marketing strategies are definitely a trial-and-error process for casino affiliates, so don’t get too attached to any one technique. Once you’ve made your initial forays into tablet marketing, you should be ready to shift your strategies to capitalize on the strategies that are working and jettison the ones that aren’t.
Tablet players offer up a great opportunity to beef up your conversion numbers with players who are making the transition from social gaming to real-money gambling. With a few tweaks to your mobile marketing strategy, you can provide these players with the kind of gaming experience that will keep them coming back for more.