Debra Mastaler – Link Building
(www.alliance-link.com, twitter.com/debramastaler)
Debra Mastaler has a pretty big footprint in the SEO world, even though most casual SEOs have never heard of her. Besides running AllianceLink, she also blogs for industry heavy hitters like Search Engine and Search Engine Guide.
These days she spends a lot of time talking about a subject that’s been the bane of many a web publisher, link building. Her insights on this challenging corner of the SEO world are very useful for anyone who has struggled with figuring out what the heck Google really wants from link builders.