How many times should you be using your keyword in any given blog posting? If you’re willing to answer that question with a number, chances are you’ve been duped by one of the biggest frauds in SEO, the myth of keyword density.

The myth of keyword density state that there is a magical percentage of your content that should consist entirely of your keyword. Sometimes this number is stated as a percentage, sometimes as a whole number. No matter how you state it, you’re always making a mistake. Keyword density is a myth; a relic of a primitive era of SEO that’s long past.

Yes, in the days before Panda, keyword stuffing was a common practice that would yield positive results for web publishers looking for top page rankings. The problem with the old days was that keyword-stuffed content wasn’t particularly useful for readers, or even really readable. That’s why Google curtailed the practice back in 2011 when it rolled out the Panda update.

Panda, for those of you who are new to SEO, punished sites with thin content by relegating them to the netherworld of page two rankings. In short, Panda killed the golden age of bulk, low-quality content.

In the post-Panda era, Google search bots are considerably more sophisticated than they used to be. Today’s bots aren’t looking for mere words, they’re looking for quality content from authoritative sites that can be counted on to provide information relative to a customer’s query in natural language- and they’re very hard to fool.

So keep your content within the realm of quality and authority, and the rest will work itself out…without ever thinking about keyword density.

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