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8. Pointing Out The Bad Guys

For example, take a look at the following statement: “You surely know those other marketers who charge you $1,000+ for a product that won’t even work anyway. My offer is nothing like it.”

Essentially, this is another form of distraction and a credibility boost by saying that “others are bad” but “I am not.”

This is something you should be careful with. “Insulting” the niche you’re in doesn’t always work out.

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