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5. Saying That The Video Will Go Down Soon

Have you ever seen those videos where the marketer says that they’re going to take the video down soon because there’s such a big demand for the thing they’re promoting?

Essentially, it’s a clever application of scarcity, but the problem is that most marketers never actually take their videos down – they’re faking the whole situation.

Although this sort of fake scarcity might give you better conversion at first, it can hurt your credibility in the long run (if anyone notices this).


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