The Most Controversial Marketing Techniques of All Time
5. Saying That The Video Will Go Down Soon
Have you ever seen those videos where the marketer says that they’re going to take the video down soon because there’s such a big demand for the thing they’re promoting?
Essentially, it’s a clever application of scarcity, but the problem is that most marketers never actually take their videos down – they’re faking the whole situation.
Although this sort of fake scarcity might give you better conversion at first, it can hurt your credibility in the long run (if anyone notices this).