The Most Controversial Marketing Techniques of All Time
10. “Carpet Bombing”
This is about email marketing. And it is a massively effective technique. Things you’ll need:
- A bonus product to promote (something of your own, comprised of a number of affiliate products combined to provide some specific value; just an example).
- A list of email subscribers.
- A number of friends, each with their own email lists.
- The ability to convince them to send emails to their lists promoting your product.
The idea is that some people will be both on your list and on the lists of others. In such a case, they will get multiple emails promoting your products from all angles, hence carpet bombing.
Do you know of anything else, similarly controversial, that could be mentioned here?