The Highs and Lows of iGaming Niches
You might want to wear asbestos gloves when looking into social casinos because they are hot, hot, hot. This is definitely the new frontier of the online gambling world and it’s growing at a rapid rate. Social casinos did around $8.2 billion in revenue in 2012 and some sources think that number could go as high as 14.6 billion in the next two years.
Highs – Social casinos are perfectly legal and attract some very mainstream players. With the advent of real money social gambling apps in regulated markets like the UK, the growth factor here is virtually unlimited.
Lows – With the exception of a few whales most social players are just that, social players. They’re not blowing extravagant amounts of money and many of them won’t ever spend a dime. There’s also a chance that corporate interests will use social casinos to do an end run around affiliates and channel players directly to their real money sites.