Television Deal for Online Gambling Firm
March 13, 2009 (InfoPowa News) — Bwin subsidiary and online poker network provider Ongame Network Ltd has signed a partner agreement with Smart Gaming Group, as the latest addition to their poker network.
Smart Gaming Group offers gaming through live TV shows around the clock to a large player base. Until now, the U.K.-based online gaming operator has focused on live casino games, but it is now broadening its offering with online poker.
"Smart Gaming Group is approaching their customers with live TV shows, which makes them highly interesting for our poker network. With a significant cross-selling potential, Ongame Network believes this partnership will be profitable for both parties," says Kevin O’Neal, Press Officer at Bwin.
Ongame Network's business strategy is to expand into new markets through established brands, in order to strengthen its position as one of the world’s largest poker networks.
"We've chosen to work with Ongame Network because of their proven track record of excellence in software technology, player liquidity and customer support. Ongame Network's commitment to innovation and European player-focused approach fits perfectly with Smart Gaming Group’s aims, and dovetails with our roadmap for future prosperity," says Marc Tibbo, Poker Manager at Smart Gaming Group.