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UK Gambling Bill Targets Tax Loophole

[caption id="attachment_34028" align="alignright" width="300" caption="Tax revenue is the measure's main motivation."][/caption] A new UK gambling bill could shake up current licensing and taxation plans for bookmakers in a major way. The Gambling (Licensing and Advertising) Bill would introduce a point of consumption (POC) tax on UK operators and require a UK gaming license for anyone…

BetFair Spurns Takeover Offer

Betfair has rejected a buyout offer from a private equity firm valued at £900 million ($1.3 billion USD) saying that it, "undervalued," the company. The offer came from CVC Capital Partner, the outfit best known for bankrolling Formula One. CVC is run by Richard Koch, one of Betfair's earliest investors and the owner of nearly…

Promoting Cricket Betting

Sports betting affiliates who aren't sure whether cricket betting is worth promoting should consider the following information. Every week, over 160 million Indians watch Indian Premier League (IPL) cricket matches on broadcast television and many more pay to watch live cricket streams on YouTube. Last year, around a half a million Indian cricket fans piled…

£800 Million Spent Promoting UK Affiliate Marketing

Last year over £800 million was spent promoting the UK affiliate marketing industry and around and around £50 million of that was spent on gambling affiliates. These figures are the centerpiece of a new study from Price Waterhouse Cooper (PWC) conducted on behalf of the Internet Advertising Bureau (IAB). Among the findings of this first-of-its-kind study was…

888 Launching Real Money Facebook Gambling App

888 is entering the real money Facebook gambling space with a UK-facing bingo product called Bingo Appy, with other casino games to follow. The new operation will be run by Myopia, 888's social gaming group. Bingo Appy, will be the second real money gambling Facebook app to hit UK joining Gamesys' Bingo and Slots Friendzy.…

UK Govt. Eyes Major Changes to Gaming Regulations

[caption id="attachment_30387" align="alignright" width="284" caption="Hugh Robertson, Minister for Sports and Tourism"][/caption] Gaming operators in the massive UK market could be looking at some serious regulatory changes if a new draft Gambling Bill makes its way into law. Under the terms of the proposed legislation, any gaming operator serving the UK market would be required to…

Beginner's Guide to Bingo Affiliate Programs

Whether you've been in the iGaming space for a long time or are new to CAP, you might have no clue about how to go about breaking into the world of online bingo affiliate programs. Online bingo can be a lucrative niche with plenty of opportunity for growth as playing bingo online will be seen…

Zynga & Bwin Together: What This Means For Affiliates.

[caption id="attachment_28921" align="aligncenter" width="425" caption="Bwin and Zynga Bet The Relationship Will Work"][/caption] A few months ago Bwin made it public that it was going to invest heavily into the Social Media games space and were looking for companies to partner with. Well, they did just that with one of the biggest companies in that space,…

PokerStars Invests in Land Based Casino

PokerStars is moving into the land-based casino market with a major investment in London's Hippodrome Casino. According to a recent report in the Sunday Times, the online poker giant's stake raises Hippodrome's value to somewhere around £100 million. Specific details of the deal haven't been made public yet, but the move was not entirely unexpected. Rumors…