Whether you're a casino affiliate or poker affiliate, social media optimization (SMO) is something every gaming affiliate is going to have to learn. That's what Google's Penguin update was all about and you can expect them to press that point in the months and years ahead. The good news is that SMO is affordable, easy-to-learn,…
LinkedIn's recent breakup with Twitter has been a bonanza for Facebook. The social network's LinkedIn referrals are up a whopping 1000% since Twitter stopped syncing with the popular social network for professionals. While the move may sound like bad news for hardcore Twitter fanatics, it's actually not. In fact, it's great news for anyone looking…
Having too many social share buttons on your sites could be the very definition of too much of a good thing. That's the conclusion of an interesting article on SearchEngineJournal.com titled, Too Many Social Media Sharing Buttons Make Your Site Less Social. We encourage you to read the whole article, but here are some takeaways…
Every Olympic Games is full of winners and, sadly, losers and 2012 London Games are no exception. Here are some of the highs and lows from the Games so far. Opening Ceremonies - Winner The opening ceremonies showed off the spirit of the British people in a grand, over-the-top spectacle that played like a lavish…
Are bots driving up the price of Facebook advertising? No one knows for certain, but a company called Limited Run is claiming that as much as 80% of the traffic they saw from their Facebook ads was actually from bots. The Limited Run story, as reported in a CNET article titled, Firm ditches Facebook for…
What's more important for securing top page rankings, SEO or social shares? Actually, that's kind of a trick question. While the winds of change are definitely blowing in social media's direction, there's still plenty of life left in traditional, white hat SEO. The trick is coming up with a balance of techniques that maximize the…
Social apps on Facebook, LinkedIn and other social media have unleashed a torrent of demographic information the likes of which marketing departments have never seen before. Launching a successful social app and successfully mining customer data isn't easy, but it's definitely possible. Given the rapid emergence of both apps and social media, it's a subject…
Tumblr.com is a free microblogging site that's quietly built up a massive user base without a lot of mainstream media attention. It's not the place to connect with your ex-girlfriends or high school friends, but if you're looking for a social media option that skews heavily towards the younger set, Tumblr is the place to…
Most affiliates now understand that Google's Penguin updates have fundamentally changed the way link-based marketing and SEO plans are formulated. While Penguin recovery is possible, creating a more organic link network through guest blogging doesn't exactly pay the bills right away. That's why more and more affiliates are doing an end run around Penguin by…
Before it started, the success of Euro 2012 Tournament was anything but a sure thing. Soccer aficionados worried about everything from whether the Ukraine was up to the challenge of hosting and whether racial taunts would be an issue. Fortunately, none of these problems really became an issue and fans were treated to 25 days…
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