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Twitter, Facebook and Google Grab Lions’ Share of Mobile Advertising

You don't have to be a Madison Avenue (or even Silicon Valley) big wig to know that Google, Twitter and Facebook are big figures in the mobile advertising space. What you might not realize is exactly how big a chunk of that market these three companies control. According to a recent blog posting on Barrons.com…

Tweeting Your Own Horn: Tips on What Twitter Followers Dig In Posts

Let's face it: the good ole' days when MySpace and Hi5 were social media sites for 13 year olds who just discovered the internet are gone and today everyone, and their moms (literally), are out on the interwebs. This isn't necessarily bad, especially not for YOU, super affiliate, because, despite the fact that your mom…

Conquer Twitter in 10 Minutes a Day

Establishing a worthwhile presence on social media can feel like a real time suck, especially when you're first getting started. That's why plenty of casino affiliates never bother with Twitter, and other social networks in the first place. But conquering Twitter does not have to consume all your free time. In fact, a recent posting…

Has Twitter Lost Its Value as News Service?

Has Twitter turned morphed from a cutting edge news and information tool into the social media equivalent of the tail that wagged the dog? That’s the point New York Times writer Jenna Worthman makes in an intriguing essay titled, Valley of the Blahs: How Justin Bieber’s Troubles Exposed Twitter’s Achilles Heel. According to Worthman, Twitter has…

8 Simple Steps to Give Your WordPress Site an Efficiency Makeover For 2014

WordPress is a great website management platform, and if used the right way, it can help you bring your affiliate business to the next level in 2014. So here are 8 things to do with your WordPress site as soon as possible to achieve this goal: 1. Use Clickable Footer Images Here's an example from…

Facebook vs. Twitter Advertising: Which One is Better?

Casino affiliates who've been dabbling in social media know that there is a world of difference between Facebook and Twitter that goes far beyond character counts and likes. The two social media giants cover some very different demographic territory and each one has its own set of advantages and disadvantages. For examples, Twitter's mobile advertising…

Twitter Ad Option Expansion is Good News for Affiliates

Twitter is one of the best ways for casino affiliates to tap mobile players through content marketing and its recent ad targeting expansion makes it an even better bet. The popular micro-blogging service already has a pretty robust advertising dashboard that allows advertisers to target users by interest and user name. For example, a poker…

Does Twitter Owe Affiliates Some Cash?

The wizards of Wall Street valued Twitter at somewhere in the neighborhood of $24.9 billion when the company went public last week. That very impressive number that has some Twitter's users wondering how much their tweets factor into the big picture and Time Magazine has developed a tool to help them figure it all out.…

How to Get Player Feedback That Will Make Your Marketing Smarter

Your ability to understand your players' needs can make or break your affiliate business. The thing about being in this line of career is that you always have to strive to deliver the exact thing your customers need/want the most. And the challenging part is to find a way to discover what those needs actually…

10 Trends Driving Digital Media

The marketing space for online business changes fast. And if we want to keep our affiliate businesses above the surface, so to speak, we should always pay close attention to what's going on and how to take advantage of the current trends. Here's a list of 10 digital media marketing trends to look into in…