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Mobile casinos are here, so why aren’t affiliates here, too?

Mobile casino gambling is growing at a breathtaking pace in all corners of the world as everyone and their brothers are getting their hands on smart phones. This isn't a vertical that's about to explode, it's a vertical that's  exploding right now. But while operators and players are taking full advantage of the mobile gambling…

Geolocation & Mobile Betting: The Next Big Thing

Mobile casino gaming is shaping up to be one of the most influential forces to ever hit the igaming world and much of its success is being driven by state-of-the-art geolocation technology. Geolocation allow apps and websites to easy pinpoint their end-users' location and tailor content and offers accordingly. In the United States, geolocation software…

How Google Play Misses Out

If you're one of those people who like to explore different opportunities when it comes to promoting your affiliate offers then you've surely looked into the mobile app space already. In general, apps are all fine and dandy, but the problems start when you try developing a purely gambling-centered app and then putting it in…

Mobile Trends to Watch in 2014

If you followed web marketing and technology news over the last year, you know that the mobile revolution is upon us. Across the world, consumers are increasingly reliant on their mobile devices; manufacturers are developing more advanced smart phones and tablets; and marketers are figuring out how to reach those end-users with increasingly sophisticated mobile…

Mobile Advertising Buys Nearly $10B in 2013

What's the fastest growing advertising vehicle for web marketers in 2013? With nearly $10 billion worth of inventory snapped over the last 12 months, that title goes to mobile advertising. According to a recent report from PerformanceInsider.com, buyers dropped approximately $9.6 billion on mobile advertising vehicles in 2013. That's up from just $4.36 billion the…

Mobile Gaming: Believe the Hype?

Mobile gaming is an incredibly hot topic in igaming circles and is regularly touted as the greatest thing to happen to the business since the web itself. While there's plenty of evidence that mobile gaming is definitely on the rise, some voices in the industry are wondering whether the gap between mobile dreams and mobile…

Android’s Best App Releases of 2014

Google's main mobile platform - Android - is constantly on the rise, attracting more smartphone and tablet owners. The system isn't as popular as iOS among developers yet, but it certainly can't be neglected as something that affiliates need to understand and get familiar with if they want to expand their businesses to new audiences.…

Paddy Power Launching New Mobile & Tablet Apps

Paddy Power will be beefing up its mobile portfolio over the next few months with a slew of new mobile and tablet gaming apps. It's a big commitment to the rapidly growing mobile market space that builds on the company's already successful mobile suite. The new mobile apps were announced in Paddy Power's H2 2013…

Red Returns Editor's Review

Red Returns offers an awesome casino affiliate program that is as competitive as it is rewarding. With high returns on Rev Share, aggressive CPA structures, fast and efficient monthly payments and a dedicated affiliate team, Red Returns' traffic can quickly be turned into high earnings. Red Returns represents two of Microgaming's most trustworthy and successful…