Blackjack.org is a mature affiliate site that recently acquired a new set of owners and a new vision for the future. We recently sat down with a representative from RealROI.com (the site's new owners) to find out a little more about how they tweaked their new site to meet the demands of 21st Century web…
One of the biggest challenges in creating a mobile marketing strategy is figuring out when to rely on traditional marketing strategies...and when to chuck them out the window entirely. Simply stated, end-users have very different expectations when they visit your mobile site than they have when they visit your desktop site. The sooner you can…
The coveted spot as default search provider for Apple Safari browser is up for grabs and Google, Bing, and Yahoo! are all fighting for a piece of this prime Internet real estate. According to a recent report by Search Engine Journal reporter Matt Southern, Google may not have a lock on the deal; and that…
Are you mobile-ready yet? If you are, that's great! If you aren't, it's time that you do so. Affiliate marketers who are not mobile-ready are setting themselves up for lost opportunities to earn money. Why? Here are some mobile marketing statistics that you need to be aware of: As of November 2014, 46% of all…
Facebook is a fairly new web marketing platform that comes with a problem as old as web marketing itself, "How do I get more click throughs?" Beefing up Facebook click throughs, however, isn't quite as complicated as it might sound. Even better, a lot of the tools in your web marketing skill set flow seamlessly…
Facebook advertising is still a relatively new medium for casino affiliate that many in the industry just don't have a handle on yet. From the outside, advertising on the world's largest social network seems like a pretty attractive option. After all, Facebook has over a billion users worldwide and tracks some pretty detailed demographic information…
Casino affiliate website design is a complicated business where even the smallest error can create a revenue-killing ripple effect. Even worse, most beginning affiliates (and even a few of the really experienced ones) frequently have no idea they've even made these mistakes. Rookie mistakes, and some guidance on fixing them, were the subject of a…
We really can't stress this enough, but if you haven't started experimenting with mobile yet (in your affiliate marketing campaigns) then you really need to. Here's 10 more mobile marketing statistics explaining why mobile is the thing to do in 2015. 1. 80% of Internet Users Own a Smartphone This is a piece of data that we needed…
Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…
It is a good idea when looking at a website to figure out any issues with the site. There is many ways to do this and many different pitfalls. One way to spot issues is by looking at the bounce rates. Depending on your analytical package, bounce rate can be viewed per page, device, browser,…
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