If you thought Google was done updating PageRank for the year, you were sadly mistaken. Late last week the search giant rolled out its second PageRank update of the year in a move that came as a big surprise to many SEOs. The update comes just a couple months after Google Web Spam Chief Matt…
Google is, for all practical purposes, the only game in town when it comes to web marketing. That's why catching a site ban from them is the Internet equivalent of a death sentence. Affiliates who find themselves in this situation can't be blamed for panicking. Fortunately, there are few steps that can be taken right…
November didn't feature much in the way of big updates and SEO news from Google, but that doesn't mean there wasn't a lot of news for SEOs. Last month was more about clarifying how to use the SEO tools you've already got. Beef Up Your SEO with GWT -Google Webmaster Tools (GWT) isn't the first…
A lot of web publishers and affiliates think Google doesn't do much to help SEO efforts but, according to a recent blog posting on SearchEngineLand.com by Susan Kelly, that's not really true. In her posting titled, 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy, Kelly outlines how SEOs can use Google's own equipment…
Let's continue our "SEO tools" discussion with another interesting product designed specifically to help you better understand your audience and reach them effectively through SEO. Blueprint Search Analytics is a tool built by a company called the Rimm-Kaufman Group. It's their premium solution offered to every site owner who doesn't care much about the numbers…
Google's recent move to implement secure search encryption scheme cut off a valuable resource for web marketers and sent a shockwave through the SEO world. While there's almost no chance that Google will be reversing their decision anytime soon, there is a workaround end-users can use to keep their own personal searches from being encrypted.…
The Google Analytics of today surely brings a lot of great features that website owners can use to determine their sites' results and performance. But in some aspects, the old Google Analytics was more useful, especially when it comes to keywords. The thing we're getting at specifically here is the recent issue with "(not provided)."…
When Google launched its new Hummingbird algorithm last week, SEOs and the best casino affiliates were justifiably concerned. After all, Google's recent algorithm updates (Penguin and Panda) wreaked havoc on SEO strategies and tanked Page Rankings in all kinds of industries. The question now is whether or not Hummingbird will pack that same punch? So…
Whether we like it or not, 404 error pages are a common thing on every site that's been around for more than a year. No matter what we do, there's always this handful or even incidental 404 pages that seem to appear out of nowhere. It is, therefore, very important to have a good tactic…
Google's getting ready to highlight high quality, in-depth content on its search pages. This is a big deal for casino affiliates who are ready to start publishing some meatier content. How Google Flags In-Depth Content Under the new plan, content creators will be able to tag their more in-depth content for evaluation by Google's search…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
