Did you know that Google crawls pages on websites in direct proportion to their approximate page rank? It's a concept called, crawl budget or crawl rank and it could be having a very big impact on your sites - especially if they've got a lot of pages. According to a recent posting on CalvinAyre.com by…
In the early days of the web, search engine optimization was a fairly simple affair. Back then, all it took to achieve keyword dominance was a well-placed link and fairly repetitive use of your chosen keyword. My how things have changed. Today's SEO world is insanely complicated; constantly in flux; and plenty of folks aren't…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Was March, 2014 the month that Google finally lived up to its promise to no longer announce algorithm updates? It sure looks that way. Though there were plenty of relevant news bits in the SEO world, and most of them coming in the form of Matt Cutts video announcements, there did not seem to be…
If you're not regularly using Google Webmaster Tools as part of your big picture SEO campaigns, you're missing out on a powerful analytical partner. When combined with the data crunching power of Google Analytics, this tool can give you a detailed view of how your SEO efforts are working and what you'll need to adjust…
Google refreshed its Top Heavy algorithm late last week in, yet another, move aimed at keeping end-users happy. The refresh announcement came via webspam chief Matt Cutts' official Twitter feed and read: SEO folks: we recently launched a refresh of this algorithm: http://goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th. So far, it doesn't seem…
Figuring out what's going on in the SEO world has become much more complicated since Google quit formally announcing updates last year. That doesn't mean the SEO train has slowed down or that SEO devotees have stopped attempting to read Google tea leaves. Here are a few SEO updates from January 2014 you'll want to…
Affiliate marketers who continually post up, "thin content," are in danger of earning themselves a penalty from Google. That's the word from Chris Nelson, the head of Google's search quality team in a posting on the Google Webmaster Central Blog. The warning came in response to, what Nelson says, is an uptick in scraped and…
The gap between Google AdSense and WordPress is a little smaller today thanks to the release of the new Google Publisher Plugin. Google Publisher for WordPress, which is still in beta, allows publishers to add Google AdSense and Webmaster tools to their sites without having to change the HTML themselves. This is a major step…
The Duplicate Content Penalty is one of Google's least understood policies and Webspam Chief Matt Cutts has taken to YouTube to help clear the air. Cutts' video comes in response to the question, "How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?" and is packed…
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