Native Advertising Native advertising is the bleeding edge of content marketing and gives web publishers a lot of bang for their content buck. This relatively new form of advertising integrates high quality, sponsored, content into your reader's regular news feed. Unlike SEO, native advertising is all about delivering value to end-users in the form of…
October 2014's SEO news was dominated by the long-promised arrival of Google's link-killing Penguin refresh. While Penguin 3.0 is definitely big news, it was hardly the only big news out of the SEO/Google world. The massive search company turned its eye towards internet pirates with a (non-animal-named) anti-piracy update, too. And speaking of colorful characters,…
No algorithm update has caused more chaos, heartbreak and grey hairs than Google's Penguin update of 2012. Taking aim at non-organic link building, the Penguin tore shredded accepted SEO techniques, such as paid linking, and left web publishers with some seriously time-consuming clean-up projects. Even worse, Penguin data refreshes have been few and far between,…
Is there a bigger minefield on the SEO landscape than link building? In the post-Penguin world, link-building techniques that were once considered money-in-the-bank are now more like, go-directly-to-jail-do-not collect $200. As damaging as the impact of the Penguin update was, it’s nothing compared to the damage web publishers are doing to themselves by hanging on…
Google is very serious about cracking down on spammy queries and websites and are proving that point with the release of their Payday Loan 3.0 algorithm. Payday Loan 3.0 comes right on the heels of Payday Loan 2.0, which itself was only launched a few weeks back. It is, however, a very different and very…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Google doesn't necessarily like online betting. And while they can't disqualify any site just for being a betting site, they will make sure to examine the site's backlink profiles closely, and if they find anything shady, it's a manual penalty. This is exactly what happened to BetOnline a couple of weeks ago. The site wasn't…
Between Google penalties, legislative changes and negative press, it’s tough for fresh brands to make a splash in the casino affiliate space. In spite of these obstacles, Right Casino Media (RCM) has embarked on a new venture, applying a market comparison model to online gambling. Company Director David Merry explains… It’s no secret that the…
Every month it seems like figuring out exactly what Google is looking for SEO-wise gets a little tougher. In that regard, February 2014 was a pretty typical month filled with minor updates and policy changes that, taken individually, didn't add up to much. The sum total of these changes, however, is pretty significant and shows…
We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
