Casino affiliates who've been dabbling in social media know that there is a world of difference between Facebook and Twitter that goes far beyond character counts and likes. The two social media giants cover some very different demographic territory and each one has its own set of advantages and disadvantages. For examples, Twitter's mobile advertising…
The Facebook Sponsored Story is being discontinued as the social media giant revamps its advertising platform. Beginning April 9, Facebook Sponsored Stories will stop being published entirely and all existing ads in that format will revert to other Facebook ad formats. (You can, however, still buy them right up until April 9.) Though the actual…
The popular Zynga Plus Poker is now available as a real money Facebook gambling app. It's a key component to Zynga's overall Facebook strategy and is, currently, only available to UK players. Though Zynga's been offering real money poker via a downloadable client since April of 2013, but this is the first real money poker…
Video ads are this new thing that everyone's been talking about lately. Video ads on Facebook that is. Facebook is expected to introduce these new advertising opportunities at any day now. The only downside though, is that you won't be able to try it out unless you have a budget of $1 million or more…
For years, members of the online gambling industry – operators and gambling affiliates alike – have been searching for those missing links that will boost them up to Page 1 for their chosen keywords, yet few have stumbled across them. After all, how many white-hat, content-relevant websites can there be that aren’t already swarming with…
Facebook is adjusting the algorithm that governs News Feeds to feature more quality content. It's a technically challenging venture designed to help clean up News Feeds and keep end-users in the Facebook ecosystem. While figuring out that Facebook users would like to see higher quality content in their News Feeds wasn't much of a technical…
[caption id="attachment_36530" align="aligncenter" width="300" caption="The game that started it all."][/caption] DoubleDown Casino is barely three years old, has only 80 employees, and yet is taking the social gaming market by storm. This little-social-casino-that-could has over 14 million daily users and was recently sold to International Gaming Technology (IGT) for $500 million. All those users -…
Facebook marketing is becoming more and more crucial for affiliate businesses in many verticals as we speak. This is a well-known fact, but some things are not always as straightforward as they first seem. Sometimes, the initial excitement of getting good results from the biggest social network can lead us into launching campaigns that only…
Is real-money Facebook poker the magic bullet the online poker industry has been searching for ever since Black Friday? On its face, it's definitely got a lot of promise. After all, Zynga Poker (formerly Zynga Texas Hold 'Em) has, at times, had as many as 15 million active players. More recently, DoubleDown social casino has…
We can all name at least a handful of techniques that are believed to have a positive effect on our conversion rates, but how many of them actually work in a real life scenario? Do pop-ups really work? How about branding elements? Direct and detailed calls to actions? Or better yet, how to increase sales…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
