Facebook is a fairly new web marketing platform that comes with a problem as old as web marketing itself, "How do I get more click throughs?" Beefing up Facebook click throughs, however, isn't quite as complicated as it might sound. Even better, a lot of the tools in your web marketing skill set flow seamlessly…
Facebook advertising is still a relatively new medium for casino affiliate that many in the industry just don't have a handle on yet. From the outside, advertising on the world's largest social network seems like a pretty attractive option. After all, Facebook has over a billion users worldwide and tracks some pretty detailed demographic information…
When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…
If you want to try social media marketing as part of your affiliate marketing efforts, there are obviously two main players on the market that you should look into first - Facebook ads and Twitter ads. But which is best? Which can be the better performing platform for you? Are your customers distributed evenly between the…
Niche Markets As 2014 draws to a close, plenty of long-time casino affiliates are wondering where they stand in the business. That's because competing with corporate marketing teams and a cadre of super-affiliates has made scratching out a living in affiliate marketing incredibly tough. The good news is that small-time affiliates can still take the…
The pressure to build up a huge social media base is so strong these days that some web publishers have turned to black hat tech techniques, like buying followers, to help them along. While the thought of spending twenty or thirty dollars on a few hundred Twitter followers sounds pretty appealing, it's a temptation that…
PPC is an ever-changing space where new techniques get developed literally every month. And not only that, but the platforms themselves return the favor and introduce new features almost just as regularly. This forces us affiliates to constantly stay on our toes and look for new ways to optimize our campaigns and improve our CTRs just a…
Facebook Founded: 2004 How Many Users: 1.32 billion What it is: Facebook is only the biggest damn social network on the planet and the world's only never-ending class reunion. If you like pictures of other people's kids, vacation photos, and vaguely worded posts designed to garner sympathy and attention, Facebook is for you. Demographic Snapshot:…
You don't have to be in business on the web very long before you start realizing that successful SEO, content marketing and social media tactics shift on an almost daily basis. Unfortunately, clinging on to obsolete tactics, especially the ones that once worked so well for you, is the online equivalent of shooting yourself in…
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