Performance Marketing Insider has called out affiliate managers in a story that highlights how oftentimes affiliates can be left out in the dark communication-wise. The article notes that a majority of American smartphone users check their phone at least hourly, but how much time do affiliate managers spend communicating with their affiliates? Performance Marketing Insider…
Thousands of online businesses are at risk of becoming collateral damage in cyber attacks conducted by the notorious Elderwood Group. That's one of the conclusions of a comprehensive study of the group's activities by Symantec. Synamtec's report, titled The Elderwood Operation, details a very sophisticated campaign of cyber crime aimed at the finance, energy, education…
Google's Penguin update dominated SEO news over the summer months this year, but our old friend the Panda was lurking in the woods. Over the course of the past few months, there's been a number of Panda updates and refreshes that SEOs should definitely know about. Here's a roundup of all the summer's top Panda-Related…
Is your website turning away more players than it's converting? According to Site Tuners CEO Tim Ash, most casino affiliates are shooting themselves in the foot when it comes to website design. Ash addressed the challenges of creating a conversion friendly casino affiliate site last February in a CAP webinar titled How To Optimize Your…
[caption id="attachment_23570" align="alignright" width="176" caption="LCB has built a seriously recognizable online brand."][/caption] Developing a steady flow of traffic to your sites is a core affiliate marketing skill that most partners struggle with at some point or another. With around 50,000 registered members; half a million monthly visitors; and millions of page views every month, LatestCasinoBonuses.com(LCB) …
Note: The information in this article may be applicable for gambling affiliate websites, though this test was performed on a non-gambling affiliate website. The purpose of this test was to see how one can boost traffic to their website using social media. Therefore, conversions and other data points were not tracked. I’ve always been an…
[caption id="attachment_17428" align="alignright" width="200" caption="Conversion guru Bryan Eisenberg"][/caption] Drawing big revenues in affiliate marketing is easy, all you have to do is convert site visitors to depositing players. Converting visitors to depositing players, however, can be very challenging. But challenging doesn't mean impossible. Bryan Eisenberg is an internationally renowned conversion expert and author of New…
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