How familiar are you with the subject of search psychology? If you're like most of us, your knowledge in that area doesn't extend too much beyond, think like a search customer. While that advice is quite solid, it's really just the tip of the iceberg when it comes to getting inside a searcher's head. If…
In the world of casino affiliate marketing there is one, and only one, standard of success - conversions. Converting a reader into a player is incredibly difficult (but rewarding!) and is what this business is built on. So how do you convert reaers into players? That's the million dollar question and it's one that addressed,…
Implementing an effective content marketing can be a lonely, frustrating affair. There's no shortage of web publishers who've put blood, sweat, and tears into a plan only to watch it fizzle out when the content just goes nowhere. If you've ever put in the work but just can't figure out why your social media reach…
How would you describe your long-term content marketing plan? If you're like most web publishers, you use terms like, long haul, slog, or ongoing torture. But it doesn't have to be that way. Sure, content marketing can feel like drudgery, that's why it's up to you to insure that your content plan is continually refreshed…
Have you ever felt a deep sense of dread when the words, "launch a new blog," appear on your content marketing plan? If you have, you're hardly alone. Launching a new blog from the ground up is one of the toughest jobs in the web publishing world, and it's also utterly unavoidable. The most challenging…
Since the dawn of the world wide web, publishers have been told one Golden Rule over and over - content is king. This mantra has been repeated by everyone from Bill Gates to Matt Cutts. Now that we've moved on Web 2.0 (or 3.0 or whatever we're actually at) some SEO experts are wondering if…
Content is the heart and soul of any digital marketing operation and anyone who has been in the business for any length of time should have a sizeable archive of older content. Fortunately, all that old content doesn't have to gather dust like the contents of a hoarder house. There are a number of easy,…
Casino affiliate marketing is an incredibly competitive marketplace and affiliates who want to survive must be willing to use every marketing tool they can access. But is it so competitive that you should resort to foul language to make your point to potential players? As it turns out, a bit of salty language could be…
Here's something that most web publishers will readily admit, regular blogging can be a major headache. That's why so many potentially profitable blogs are neglected, or abandoned entirely. Fortunately, breathing life back into a comatose blog is something that can be done with a little effort and fair amount of basic content marketing. If you're…
When was the last time you cultivated your online brand? If it's been a while, or you didn't know you had one at all, it's time to start taking some action to make certain you're presenting your best possible face to the internet. The good news here is that building, and maintaining, your online brand…
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