When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…
Who are the "Millennials" and how can online gambling affiliates craft content marketing strategies that effectively target them? If you can correctly answer that question, you're on track to opening up your content to a huge swath of incredibly tech-savvy new customers. Of course cracking the Millennial has been a challenge for marketers in every…
One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…
One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices? It's a paradox that's easy to understand. After all, money is…
When was the last time you seriously updated your digital marketing strategy? If you're like most small publishers and casino affiliates, you've probably developed a strategy that worked for you somewhere down the line, and haven't spent much time updating it in recent times. But, as we all learn eventually, the marketing strategy that worked…
One of the best ways of figuring out exactly what your customers are thinking is to actually ask them through a survey. Thanks to a plethora of free and easy-to-use survey tools, unleashing the hidden power of surveys is a whole lot simpler than it once was. Here are a few tips to help get…
If you're like most web publishers and casino affiliates, you've probably got something of a love/hate relationship with online reviews. After all, online reviews give every customer, no matter how irrational or he or she may be, an open forum to blast your business to smithereens. But they also let your most satisfied customers work…
E-mail marketing is the bedrock of any content marketing campaign and remains incredibly valid, despite an onslaught of new technologies. But how can a publisher know for certain whether his or her e-mail campaigns are actually working, without an engineering degree? In a recent article on Quicksprout, content guru Neil Patel addressed this issue by…
Search engine optimization is a strange and fickle mistress. After all, SEO practices that are standard procedure one day can wind up being poison the next thanks to Google updates like Panda and Penguin. So what's a web publisher to do in an environment like this? How about sticking to the basics and avoiding gimmicks…
One of the biggest challenges casino affiliates of all stripes face on a daily basis is generating content. The content beast is one that must be fed continuously and those who ignore it do so at their own peril. Generating content is, of course, an expensive and time consuming prospect. That's where user generated content…
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