November 19, 2009 (CAP PR Wire) — Sportingbet founder and egaming entrepreneur Mark Blandford is among the online gaming stars appearing at EGR Live, a new event for the online gaming industry taking place in London this month.

Blandford will relay his experience of buying and selling businesses, appearing on a panel of industry experts discussing exit and acquisition strategies for the serious gambling affiliate as part of an affiliate-focussed session branded ‘Power Affiliates’.
Power Affiliates is a special session within the free-to-attend event that is aimed at full-time, serious gambling affiliates, and consists of a series of tailored panel discussions exploring the hottest topics. 

These include exits and acquisitions; getting the most from your affiliate/programme relationship; future revenue models and the blurring of the distinction between operator and affiliate.

Blandford said: “It is extremely important for anyone who is looking to exit their business at some stage to have a plan and to be aware of what their business will need to look like to maximise value, I look forward to sharing some of my experiences with EGR Live’s affiliate stream.”

Also speaking at the Power Affiliates session are egaming names including Pokerlistings chief executive Björn Evers, chief executive of The Gambling Portals Graeme Levin, CEO of Dominik Kofert and Ian Sims from Net Trekker Ltd.

Sportingbet European affiliate manager James Arnold said: “‘We were delighted when we heard that EGR Live was adding a specific affiliate-focused channel to the event, and it was a simple decision to get involved as we know the level of organisation and professionalism that comes with all EGR events.”

EGR Live is a brand new confex from the industry’s leading business magazine, eGaming Review, aimed at bringing the online gaming industry together. It combines meetings, conference sessions, seminars, workshops, products and service displays and hospitality and features a special online EGR meeting system will allow visitors to plan their day.

It is free to attend and will take place from 30 November-1 December 2009 at the historical London venue of Old Billingsgate, situated by the Thames in the heart of the City.

eGaming Review publishing director Seb Timpson said: “With over 70 key speakers secured and over 1,200 delegates registered to attend we are delighted that the industry is embracing this new concept. We believe very strongly in the all-inclusive/free-to-attend model and feel that that the combination of EGR Live and the industry awards makes for a must-attend entry in the egaming diary.”

Register now at and when asked what best describes your business choose ‘affiliate’.


Caroline Steele, Associate Publisher  
+44 (0)20 7269 7584

Seb Timpson, Publishing Director        
+44 (0)20 7269 7580

Power Affiliate sessions include:
* Perfect partners: Getting the most from your affiliate/operator relationship
With operators relying on affiliates for so much of their traffic, we hear from pioneers who believe the operator/affiliate relationship can be developed for maximum success.
Johan Hagenfeldt, CEO – Fremonte
Matthew Wood – A4U
James Arnold, European affiliate manager – Sportingbet
Paul White – Gambling Affiliates Union

* Striking a deal: The future of revenue models
With operators introducing more conditions and clauses to their contracts, how do affiliates ensure they are getting the best from operator programmes?
Jonathan Shepherd – Betrescue
Peter Marcus, Former COO – William Hill Online & Former VP Marketing & Operations – InterCasino
Dominik Kofert, CEO –
Julian Artope – Moneybooker

* Affiliate exit strategies: Is now the time?
As affiliates assume more space in the industry, is now the time to quit while ahead, or is there still potential for success? This session explores the practicalities of buying and selling online business
Björn Evers, CEO, –
Graeme Levin, CEO – The Gambling Portals
Mark Blandford, Director – Valhalla Investments
Ian Sims – affiliate

* It’s all a blur: The changing boundaries between affiliates and operators
There can be no doubt that the industry is becoming more fluid, and as affiliates grow, they inevitably cross into operator territory, but what is the impact on both parties, and what is the future
Karim Wilkins – RakeTheRake
Jamie Rosen – Online Bingo Friends
Raj Ramanandi – Bingo Base

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