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Social Apps Basics for Affiliate Partners

Social apps are a potential gold mine of demographic information on your players, but developing successful apps isn't as easy as it sounds. Here are the basics to get you started. ... Read more

Understanding Tumblr

Understanding Tumblr isn't always easy because the microblogging site sort of defies social media descriptions. But if you're looking to connect with a younger audience, it's a great place to start. ... Read more

Facebook Cost Per Download App Service

Facebook is trying out a new pay-per-download plan for mobile apps that targets users based on their previous app history. It's a good deal for Facebook, but privacy advocates are crying foul. ... Read more

Monetizing Online Communities: A Post-Penguin Plan

Online communities and social media like Tumblr are providing a great alternative income for affiliates hit hard by Penguin. Take a look at some of the options that don't rely so heavily on Google. ... Read more

Using Facebook As A Player Acquisition Tool

Facebook has over half a billion daily users, but figuring out how to convert those folks into players has been a challenge for affiliates. Here are some of our best tips and tricks for building Facebook into a player acquisition machine. ... Read more

Is Twitter Advanced Search a Good Tool?

Twitter advanced search feature is a great research tool for searching the Twitter universe and finding new feeds to follow, but it's not likely to give Google anything to worry about in the near future. ... Read more

Facebook Exchange Offers Real-Time Ad Bidding

Facebook Exchange is a new, real time advertising bidding service designed to bring in new revenue and compete with Google that's based on user likes and browser histories. Is it too much of a privacy invasion? ... Read more

Spanish Social Media Sites Gaming Affiliates Should Know

With more than a quarter of the population on Facebook, the Spanish social media market is absolutely massive. Gaming affiliates who want a crack at the Spanish gaming market need to familiarize themselves with Spain's homegrown social networks, too. ... Read more

Dudepins: Pinterest for Men

Pinboard social sharing site Dudepins targeting male demographic left behind at Pinterest. ... Read more

Twitter Ad Revenues Set to Triple - What Does It Mean for iGaming?

Twitter is expecting some serious ad revenue growth thanks to an aggressive effort to expand into international markets, but at what price? ... Read more
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