Social media sites like Facebook, Twitter and LinkedIn are some of the most powerful, and reasonably priced marketing tools available to gaming affiliates today. But because the medium is still developing, many webmasters still aren’t certain how to integrate social media into their overall conversion strategies.

But with hundreds of millions of current users and an ever growing roster of sites to choose from, you might need a little help figuring out the do’s and don’t using social media. So, presented for your approval are some basic tips for getting the most out of social media.

The Big Three

As of this writing there are dozens, if not hundreds, of social media sites springing up on the Internet. While the roster of smaller sites may come and go (MySpace today, Pinterest tomorrow), Facebook, Twitter and LinkedIn are the dominant forces for the time being.

But these sites aren’t interchangeable. Content that flies on Facebook could easily flop on LinkedIn. Here’s a quick and dirty guide to who uses the big three for what:

  • Facebook – Currently used for gaming and keeping up with friends and acquaintances. There’s talk that Facebook may branch out to real money gambling in the next year, so affiliates should be integrating it into their marketing plans today.
  • LinkedIn – Mainly used for professional networking. It’s a great place for connecting with like-minded gaming pros in groups, but not the place for vacation photos.
  • Twitter – The 140 character Tweet is part professional bragging, part social chit-chat and 100% self-promotion. It’s also a great way to promote content and drive traffic.

Social Media Do’s

Social media sites are a great way of connecting with your players and even converting new ones. After all, sites like Twitter and Facebook are opt-in (meaning only people who are interested in you subscribe or like you).

But you’ll only hold their interest as long as you’re offering something of value. That’s why the biggest rule of social media is stay active. If you’re regularly posting content, new bonus and exclusive offers, you’ll stay on the radar.

Feel free to re purpose content from your primary site into Tweets and short postings on Facebook. It’s a good deal for your readers and it doesn’t hurt your page rankings either.

Social Media Fouls

Because these mediums are so new mistakes are inevitable. Almost everyone can tell you a story of Tweet that shouldn’t have gone out or a Facebook posting that didn’t go over quite as well as expected. That’s fine for civilians, but not so great for businesses. If you remember nothing else from the article remember this; think before you post.

Social media is a 24/7 medium so there’s no reason to rush. Hasty postings and Tweets can lead to embarrassing mistakes. This means taking a measured response to critical posting from your followers and friends. This leads nicely into our next point which is don’t make too much noise.

Finding a balance between too many postings and not enough postings is tough, but worthwhile. A continuous stream of overtly promotional postings is as big a turnoff to players as not posting anything at all. Combat this problem by throwing in some off-topic and humorous posts and Tweets.

Most social media gurus recommend a balance of 20% humor, 20% personal and 60% business in your Tweets. That’s a good rule for your Facebook postings, too.

Stay on Top of Social Media

Social media is not something you can put on autopilot and forget about. The more you engage with your customers on Twitter and Facebook, the more they’ll engage with you.

It won’t happen overnight but, over time, a solid social media strategy can greatly enhance your revenues today and put you in a good position as this medium continues to grow.

Recommended Reading: LinkedIn Marketing Tips for Casino Affiliates.

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