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Sports Betting in North America

While online betting is a part of the larger online gambling industry, it’s also in its own world, with each country providing a unique set of laws and regulations, and challenges -- all of which should be understood before affiliates attempt to get into the online betting business.Although legal restrictions can get pretty confusing in almost any country, nowhere are those laws and regulations more bewildering than in North America.Online gambling resources like the CAP News page will help you ... Read more
 

Forex Affiliate Marketing for Casino Affiliates

Casino affiliates looking for additional revenue streams (and who isn't?) -- listen up: Forex affiliate programs can be an excellent way to grow your affiliate marketing business, and are a key segment in CAP’s list of affiliate marketing partners. What Is Forex Affiliate Marketing? First thing’s first: If you’re not already familiar with forex affiliate marketing, you’ll need to know exactly what it is. Forex is short for foreign exchange market, meaning the ... Read more
 

Marketing Tools for Casino Affiliates

Casino affiliate marketing tools are a broad category. Since even the most basic banner ads needed to power any affiliate program are technically marketing tools, you could say that even the greenest newbie uses casino affiliate marketing tools in some form. What you’re probably interested in learning about, then, are the specially designed services, the marketing tools for casino affiliates created to help give you the info you need to adjust your marketing plan for maximum success. The Age of ... Read more
 

Understanding Gambling Affiliate Commission Rates

Understanding gambling affiliate commission rates is essential to getting started as a casino affiliate. The commission is the amount off each transaction that you earn; it’s how much you get paid. And it can vary quite a bit, depending on what kind of commission rate structure you choose. In other words, it’s not as simple as it seems at first. So, here’s a quick gambling affiliates’ guide to commission rates: Revenue Share ... Read more
 

Tips for Success in the Online Sports Betting Business

by Matt Steer, Operations Manager from Eurobet.com.  With more than 180 online sportsbooks competing in the marketplace, the push for differentiation and cut-through in product and marketing has become greater than ever. Sportsbooks compete on price and product on a wide range of markets; however, with the advent of betting exchanges there are fewer opportunities to compete on price. A wide range of product shows breadth and depth -- and is an appealing acquisition tool for niche ... Read more
 

Finding Success in Today’s Affiliate Marketplace

Today's affiliates are a new breed, with many needs that their predecessors didn’t have. However, their concerns can still be summed up fairly easily: Players are harder to come by, and good players are even more scarce. Therefore, player retention is the heart and soul of successful affiliate marketing.There are lessons to be learned by examining how affiliate marketing has changed in recent years. Website design was once much less of a consideration than was the all-mighty SEO and keyword ... Read more
 

Affiliate Payments – Your Choice or Theirs

In my last article I mentioned the differences between the most common payment options that you are offered as an affiliate – revenue share, CPA (cost per acquisition), or the newer, advantageous “hybrid” option.  The question is how much choice do you, the affiliate, have in this. The easy answer is that many programs don’t offer you a choice at all, making your decision less about the payment method you desire, and more about whether or not you even choose to ... Read more
 

Choosing the right casino program

It’s important to choose the right casino program to advertise. How do you decide which casino program to advertise? Well the most important thing is to find a casino which is fairly transparent with its operations and will pay you! The best place to find a good list of casino affiliate programs is at http://www.casinoaffiliateprograms.com Casino Affiliate Programs (CAP) lists a number of casino programs it certifies, here affiliates are able to ask programs publicly and privately questions about their affiliate programs. ... Read more
 

Anatomy of an Affiliate Program

You've got a good start, and you know the basics. You know what affiliate marketing is, and what makes a site successful. But as a smart business manager, you also know that there's always more to learn. In that case, you've come to the right place! Our Intermediate-level Affiliate Learning Center has the info you need to ramp up your business to the next level. We will be adding more articles shortly. Check back frequently for updates! Anatomy of ... Read more
 

Choosing a theme for your site

Casinos have different types of games such as slots, video poker, and table games (roulette, blackjack etc). You will have to decide what you want your website to be about. Your website can be about a particular game, or all the different types of the games, and the actual games themselves. Really information about anything casino related, even information about casino themselves!If you’re still undecided on what you want your website to be about, here are some hints and facts ... Read more
 
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