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Is Pigeon Worth Worrying About? - Nick Garner Breaks it Down

Is Google's Pigeon update a threat to casino affiliates? SEO expert Nick Garner says you've got bigger fish to fry. ... Read more

3 Small Paid Optimizations To Make

PPC is an ever-changing space where new techniques get developed literally every month. And not only that, but the platforms themselves return the favor and introduce new features almost just as regularly. ... Read more

Bing SEO Guide (Yes, People Actually Use Bing)

Optimizing content and images for Bing won't change the world, but it could be more effective than you might think. Here are a few facts you need to know about SEO and the world's #2 search engine. ... Read more

Google SEO Updates: October 2014

Google's Penguin 3.0 updated the SEO headlines this month, but it was hardly the only news from the Google/SEO world. Here are a few of the big SEO headlines from October, 2014. ... Read more

The Keys to Getting Properly Indexed

There are many actions you can take when working on your site's SEO. However, the very first step should always be to simply make sure that your site has been properly indexed. ... Read more

Last Minute Gambling-Themed Halloween Costumes

Halloween is here and you don't have a great costume ready yet? Don't worry, we've got a slew of gambling-themed costume ideas that can be put together in mere minutes. ... Read more

How To Make SEO and Conversion Rates Work Together

One of the best methods to improve the conversion rates that your landing page is getting is through A/B split testing. There's hardly anything that comes even close to it. ... Read more

Why User-Centered SEO Creates Value

The standard way of doing SEO has always been to find the low hanging fruit - the most popular key phrases with the least amount of competition - and try placing your pages as high up on the results pages as possible. ... Read more

Why to Pay Attention to Page Level Metrics When Building Links

If we ask the question, what is the #1 thing you can do to improve your search engine rankings? In the blink of an eye, you'd say that it's links. ... Read more

Who Should Be Careful With Google and Search Arbitrage

Google is known for cracking down on low-quality sites and content. This has been true for a long time. ... Read more
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