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Google PageRank – Myths and Truths

You're probably reading this because one of the questions you're asking yourself is "What is the purpose of PageRank?"The answer is actually quite simple, but the relevance and important of PageRank in today's context can be a little confusing.What Google Says?First, lets look at what Google says about PageRank : "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that ... Read more
 

SEO Tools for Affiliates

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SEO Tips: Easy backlinks aren’t worth the trouble

We've all heard it."Link to me, and I'll Link to you."And for the most part, as new affiliates, we've all said yes, unless we're picky about PageRank, age of domain, and the amount of traffic the site is receiving.Is exchanging links a a good idea? Yes. Can it be a bad idea? Yes.According to Google’s Webmaster central help files, the following things can get your site kicked out from Google: Your site's ranking in Google search results is partly based on ... Read more
 

Making the most of Google Local in the US

Since casino affiliate marketing largely means promoting international brands, the standard rules of local SEO don’t apply. Although most countries have their own Google page — google.fr in France, google.com.au in Australia, etc. — make no mistake: Savvy web users in any country tend to utilize the main Google.com page when searching online. So, in a global sense, local isn’t always local. The WSOP as business model, and marketing toolBut that doesn’t mean that Google Local can’t still help your ... Read more
 

The importance of content to your keyword strategy

If you're in the casino affiliate marketing business, you're probably an expert in your niche. And if you've been in the business for a few years, you've probably witnessed the increasing importance of your website's authority to your natural search results, and thusly, your traffic.This situation is not going to change anytime soon. In fact, on Jan. 21, 2011, Principal Google Engineer Matt Cutts blogged about "content farms," websites with shallow and low-quality content. Cutts said that Google will continue ... Read more
 

Getting Started with Keyword Research for Casino Marketers, Part Two

In the first part of this article, we covered the concept of keyword research and why it matters to your casino affiliate marketing business. In this lesson, we're going to continue by discussing the concept of a long tail keyword and how that can help your business.Wag the long tailWeb users will often use a long keyword query or search in order to find what they're looking for. This means that instead of typing two or three keywords, they'll actually ... Read more
 

Getting Started with Keyword Research for Casino Marketers, Part One

When you're starting your new casino affiliate marketing website, keyword research needs to be the first thing on your to-do list. Without proper keyword research, you're not going to succeed. Success in Internet marketing simply doesn't happen by accident.Why does keyword research matter? It's important to recognize that good Search Engine Optimization (SEO) requires careful planning to understand the marketplace and what consumers want. And your keyword research is the part of your planning that shows you what people are ... Read more
 

Off Page SEO: The Basics You Need to Know

Yesterday, we discussed the basics of on-page SEO. Today, we look at the partner concept, off-page SEO. Off-page SEOOff-page SEO is the search engine optimization strategy you use away from your website, on behalf of your website. According to a variety of sources, off-page links can make up as much as 80 percent of the algorithm that determines where your website ranks. And while external links are the main element of off-page SEO, social media efforts are quickly gaining in ... Read more
 

On-Page SEO: The Basics You Need to Know

In a previous article, you learned the basic concepts of SEO. Now, it’s time to explore the two sides of search marketing in more detail. On-Page SEOSimply put, on-page SEO consists of the elements behind search engine optimization you perform on your site, whether in the content, design, or page and internal linking structure. The basic factors are content, title tags, internal linking, and meta descriptions and tags. Content, Content, and More ContentIt can’t be stressed enough: Content, content, content. ... Read more
 

The Basics of SEO: Finding Your Keywords

Hey, everyone has to start somewhere, right? If you’re brand new to the concept of search engine optimization (SEO), or search marketing, don’t worry — we explain it all for beginners, right here. So, what is SEO? At its most basic, SEO is engineering your website so it ranks as highly as possible on the most popular search engines — namely Google, Bing, and Yahoo, in that order (although Bing and Yahoo are essentially one and the same at this ... Read more
 
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