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Google AdWords Defaults to Optimize for Conversions

Google AdWords is changing some of its default settings to 'Optimize for Conversions.' It's a move the company says could increase conversions by as much as 5%. ... Read more

Google's Disavow Links Tool: An In-Depth Look

Google's Disavow Links Tool is being billed by Matt Cutts as a tool of last resort, but how's it really work? Here's what every SEO needs to know. ... Read more

Google Reporting All Manual Actions

Google is now notifying webmasters of all manual actions taken by the company. Understanding the differences between manual and algorithmic actions can help SEOs stay ahead of the curve. ... Read more

Post-Penguin Survival Guide

Google's Penguin update played havoc with webmasters who'd been relying on link exchanges and other SEO techniques Google doesn't like. Here's a step-by-step guide for getting past that damage and rebuilding page rankings. ... Read more

The Day The Poker Affiliate Industry Flat Lined

Jeremy Enke reminisces on when the passing of the UIGEA fatefully changed the poker affiliate industry forever. ... Read more

Mobile Shaping Big Paid Search Advertising Changes

Mobile search is set to overtake desktop search in the very near future and most sites just aren't ready. Here's a few tips for understanding how mobile impacts paid search ... Read more

Google Top Heavy Algo Updated

Google just unrolled a Top Heavy algorithm update aimed sites too much above the fold advertising. It's the fourth big update from them since September 27. ... Read more

Penguin 3.0 Update Released

Google unrolls Penguin 3.0 update. Is this the one Matt Cutts said would be, "jolting" and, "jarring"? ... Read more

Why People Say 'SEO is Dead'

Bloggers and SEOs love saying SEO is dead, but what do they really mean? A new infographic spells out exactly who's making that pronouncement and why. ... Read more

Google Webmaster Update Includes Rich Snippets

Rich snippet abuse is the target of Google's latest Webmaster Guidelines update. It's all part of the company's high level plan for increasing web content quality across the Internet. ... Read more
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