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Why Aren't You Testing?

Are we really doing as much testing as we should? Probably not. But as it turns out, getting started is not that difficult. In most cases, you can set up some basic tests in a matter of minutes. ... Read more

Penguin 2.0 Rolls Out: Now What?

Penguin 2.0 has arrived and SEOs are feeling its punch. Here's what we know about Google's latest algorithm update so far. ... Read more

Penguin 2.0 On Its Way

Penguin 2.0 is more than a rumor and could be rolling out any day now. We've got the latest on what to expect from Google's next big thing. ... Read more

Google Data Highlighter Adds 6 New Data Types

The Google Data Highlighter Tool has been expanded to cover a host of new, structured data events. Using highlighter can seriously beef up your rich snippets. ... Read more

7 Landing Page Tests You Can Run

Topic of the day: how to use a landing page by introducing these 7 tests to improve your landing page conversion rate. ... Read more

SEO Risks Every Affiliate Should Take

Just to set things straight...SEO can be dangerous indeed. If you're not careful, you can actually do more harm than good by using some shady SEO techniques. But at the same time, it can also be extremely effective in driving targeted traffic to your blog if done right. ... Read more

Social Media Meta Tags Boost Social in a Big Way

Social media meta tags are a great way to beef up your social traffic and are pretty easily implemented. Here's a primer to help you get started. ... Read more

Matt Cutts Coughs Up 'Blog Hairball'

Matt Cutts has coughed up a 'blog hairball' that provides some interesting insights into his world. Here's a few of the mini-revelations from world of Matt. ... Read more

3 (Google Approved) Steps to Optimize Your Site

Google has released a one page guide to optimizing your sites. While they're hardly comprehensive, the steps are definitely worth pursuing. ... Read more

5 Things To Know About Convergence Analytics

Think of convergence analytics as the marketing equivalent of "one ring to rule them all." But what does it mean exactly? ... Read more
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