June 22, 2010 (CAP News Wire) – London-based financial research firm KBC has reviewed the status of some of the British online gambling sector’s leading brands and concluded that “the long-term attraction of the sector remains intact”, according to StockMarketWire.com (via the Business Financial Newswire).

The report studied several leading iGaming brands in light of “changing European regulation and potential tax rises” and found that, although facing a “difficult period with deteriorating visibility of near-term earnings due to a number of factors,” the long-term prospects were not diminished.

“ … corporate activity could mitigate many of the immediate risks,” KBC analyst Nick Batram states in the report. “It is now more important than ever to back the right horses.” And by that, Batram means, most specifically, PartyGaming, Playtech, and William Hill, which it deems the current most attractive online gambling investments.

“An expected VAT increase in the emergency UK budget tomorrow (June 22) would have a negative impact on land-based gaming companies,” the article continues, “but this is already discounted in the ratings.”

The news is positive for the online gambling industry, including the affiliate marketers who promote these brands, given that financial experts are essentially declaring confidence in their long-term performance and brand power.


Related posts: