Reformed Rogue Affiliate Programs
Bwin lost the hearts and minds of the casino affiliate program back in 2010 when it rolled out some very predatory, retroactive T&C changes.
At the core of the new T&C were a couple clauses that wiped out lifetime revenue deals to casino affiliates and reduced revenue to a meager 5% in some cases. (Though that was hardly the only change that incited ire.)
Suffice to say, these changes did not sit well with casino affiliates. Bwin was (and often still is) vilified in affiliate forums as a remorseless rogue.
In 2012, the company relaunched its affiliate marketing program but winning back skeptical affiliates is a major undertaking and ill will towards the company still runs deep in casino affiliate circles.
Bwin’s story shows how difficult it can be for a company to move forward after earning the rogue label.