April 13, 2010 (CAP PR Wire) — OddsMatrix will provide RedKings Poker with a fully managed service that includes market creation, trading and risk management, it was announced today.

Primarily a poker operator, RedKings also has a casino offering utilising the SkillONnet platform integrated into single platform. The integration of the OddsMatrix sports betting will enable RedKings’ customers to enjoy all of its products through a single account.

A pre-World Cup launch is planned for the sports betting service, which will be made available in multi- currency and in a range of languages to cater for all of the regions that RedKings currently operates within.

Michael Golembo of RedKings commented: “EveryMatrix have rapidly established themselves as a key player in white label sports betting sector. Their unique OddsMatrix product offers competitive odds and the range of events, markets and betting types that we need to meet the differing needs of the many countries we operate in. The quality of the OddsMatrix product made it an easy choice for us.”

Stian Hornsletten, CEO of EveryMatrix, said: “We’re delighted to be working with RedKings they’re a great addition to our growing list of clients. We’re confident that RedKings will quickly see the benefit of selecting the OddsMatrix service and expect it to have a significant contribution to their future growth.

About EveryMatrix
EveryMatrix launched in 2008 and has grown rapidly to become one of the leading b2b i-gaming solution providers.  The client list continues to grow with over 30 clients using one of its products,

EveryMatrix has developed a reputation for the provision of market leading software, flexibility and quick delivery as well as being competitively priced.

EveryMatrix offer a range of market leading products including:
– OddsMatrix a fully managed sports betting service.
– GamMatrix a vendor neutral gaming platform, incorporating full customer account management and payment processing, as well as supporting affiliate management and CRM.
– BanaMatrix an ad -serving management product

For info on the Redkings.com online casino affiliate program, click here.

EveryMatrix clients include:
Tell Gaming, Chili Gaming, Tower Gaming, Setanta Bet, NoiQ, BetFriends, Best Games, Pepe Games, BeteXpress, EasyPlayPoker, BetWize, JuegosLucky, Mermaid Poker, Sun Poker, GUTS.com, Danbook, BetClick, Centrebet, Globet, Oxygen, Zedbet, IASbet,

EveryMatrix is a global business with teams based in UK, Malta, Denmark, Romania and China.

About Red Kings
Red Kings is the one of the fastest growing poker rooms on the Ongame network, one of the worlds‘most popular poker networks.

Reds Overall traffic runs in the 15,000-25,000 player range throughout the week and peaks as high as the mid 40,000s during the weekend.

Media Contacts:
EveryMatrix Ltd:Commercial Director Rasmus Sojmark | rs@everymatrix.com | +44(0)7890 495353 or
CEO Stian Hornsletten | sh@everymatrix.com | mobile +44 7739649036
EveryMatrix Ltd: Vincenti Buildings Suite No. 713, 14/19 Strait Street, Valletta, VLT 1432, Malta
www.everymatrix.com

Red Kings:
CEO Michael Golembo | michael@egamingonline.com | +357 253 44 111


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