More and more land-based casinos are promoting live betting to their players.

Live betting is the biggest trend in sports betting these days and it’s huge business in European soccer betting markets.

While its growing more popular with NFL bettors, many Americans aren’t familiar with live betting at all.

With more land based American casinos offering mobile betting, now is a perfect time to promote this product to your US bettors. The key is creating plenty of good content that shows them exactly how to live betting works.

Create Plenty of How-To’s

How-to’s and FAQs are perfect evergreen content that can be linked to over and over. If you’re already engaged with your players, a step-by-step live betting guide should give them plenty of confidence.

This might also be a good time to try posting a video tutorial. Videos are probably the easiest multimedia to create and draw plenty of traffic. (Don’t forget to post up a transcript for additional SEO value.)

Bet Yourself

Not every live betting platform is created equally, so you’ll want to know what you’re sending your customers to use. Don’t just ask for a demonstration of live betting software, use it for yourself.

Taking a few minutes to find out what works and what doesn’t work is time well spent. Your players will appreciate an honest review from you, especially if it includes details like, This software works well on an iPad, but not an Android phone.

Get Wonky

Live betting players are hard core fans who gobble up statistics, so tailor your live betting content accordingly. Creating charts and other statistic heavy content for live bettors  helps them make better betting decisions.  It also establishes your site as an authority in this rapidly growing niche.

Schedules and Viewing Content

Don’t forget to include a link to sites where bettors can actually watch the games they’re betting on. Live betting players are very mobile and may not be anywhere near an actual television as they wager.

Just be careful about linking to illegal streaming sites. (Don’t pretend you don’t know what we’re talking about.) These sites are SEO poison and definitely qualify as bad neighborhoods.

Live betting is a great fit for NFL bettors, but getting them started is going to take great content.

Are you promoting live betting to your players? Share your tips in the comments section below.

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