Problem Gambling Ads Launched in Australia
October 30, 2008 (InfoPowa News) — Screening now on YouTube, and due for plenty more exposure, are two TVCs (television commercials) designed to warn Victorian territory residents of the dangers of problem gambling and how to get help.
Produced by the JWT agency in Melbourne, the material has been rolled out less than a month after the contract was awarded.
Interested parties can view the new ads here: http://au.youtube.com/watch?v=fqv3tGSQigk and here http://au.youtube.com/watch?v=CQBPEx90paQ.
The first ad features a close-up of a young boy talking about the impact of his father's excessive gambling, pulling out to show the two enjoying a fishing trip following the father's rehabilitation. The second ad follows a similar theme, with a man watching football with his friend, who explains how the other overcame his problem gambling.
The TVCs are part of an integrated campaign commissioned by the Victorian government that features print, radio, and in-venue advertising.